Wild Outback Co was born in the heart of remote Australia. We don’t just draw inspiration from the outback, we live and breathe it. Our brand is built on real places, real people, and real experiences.

What we’ve come to know is you don’t need red dirt under your boots to feel the country run deep. Every Aussie carries something rugged, honest, and untamed — from the red dirt of the bush to the streets of the city.

We were born in the outback, but we live in the city, the country, and everywhere in between.

We set out to create an Australian western style that’s true to the country we call home — rugged yet modern, timeless yet versatile. Clothing made to feel just as natural on a dusty outback track as it does on a city street, carrying with it the same pride, grit, and connection.

What began as a simple idea has grown into a collection that honours where we’ve come from and celebrates where we’re headed.

Every piece we design starts with the same foundation, quality you can feel, details that matter, and a deep respect for the Australian spirit. From there, our collections branch into two paths: one refined and understated, the other bold and unapologetic. Different in style, but united by the same outback spirit.

Outback style isn’t about where you stand — it’s about what you carry within. It’s adventurous, authentic, and enduring, a connection to the land that runs deep in us all. Every piece in our collection is made to be worn with pride, carrying a touch of the wild wherever life takes you.